Will 3D rendering and visual art rule the future of architecture?

Jean Baudrillard, a noted French philosopher, sociologist and cultural theorist had warned that replication was about to replace realism. This is gradually proving to be true in architectural design. The emerging of the computer industry, headed by the able entrepreneurship of Paul Allen, Steve Jobs, Paul Allen and Steve Wozniak, has altered the lives of business professionals. People associated with architecture and designing believe that the evolution of computer in the last three decades have infused a new lease of life into their business. In the digitized age, with the introduction of innovative technical provisions like 3d architectural visualization, these professionals can combine their know how with computer technology to create stunning buildings and structures.


The Process of “3D Visualization”

3D Visualization is the technique by which animations and images are created to convey messages. However, even before the inception of three dimensional visualization of architecture, the visual interpretation process had been incorporated in Leonardo Da Vincis’ technical drawings involving warcraft machinery and the Egyptian symbols. The amazing speed at which the 3D visualization process is progressing is something one must look out for. Companies offering architectural 3d rendering services are emerging rapidly.

Architectural visualization refers to the creation of 2D and 3D images to expose the attributes of the proposed structure. The usage of interactive three dimensional modelling helps in evaluating “proportions” and “scales” to clarify the effects of internal environment, lighting, ventilation and so on. A lot of architectural 3d rendering and visualization companies are adept in crafting models that in fact challenge the actual reality.

The adroitness of the artists in the contemporary world helps the clients to get an accurate imagery of the proposed design. From scale, internal furnishing and texture to any given factor desired by the client can be represented through 3D visualization. These can be referred to as ‘architectural scenes’, which are evident down the folds of history. In the biography of Giovanni Battista Piranesi too, these architectural scenes were evident. And it’s quite interesting. He represented a vast range of people and activities in his sketches, which can be termed as architectural visualizations.

Why is architectural visualization and 3D rendering used by people?

A number of stakeholders, including planners, architects, non-specialists and engineers are associated with the architectural designs today. Their needs and objectives are also diversified and view architectural visualization from their individual perspectives. Certain challenges are involved in the process, as a ‘shared understanding’ comes along with any architectural project. Different parties are involved in the process and architectural visualization can sort out the problem in a really effective manner.

The designers in most of the companies offering 3d rendering services in India are able to incorporate real-time manipulation of the architectural style in real time using powerful software programs and tools. They can create multiple designs and versions of the same proposed plan. A few software programs associated with the business include SketchUP, VRay, Maxwell, Rhino, Mental Ray and AutoCAD. Apart from these, they use different tools to simplify the related qualitative and quantitative aspects to achieve better and timely results.

Thus, three dimensional visualizations bring clarity to the profession, enabling the specialists to work in a collaborative manner to accomplish tasks swiftly. It is a good marketing tool as well, especially for the constructors and planners. It provides a better understanding of the way buildings are going to be built. Thus with appropriate 3d design services, projects can be marketed before its completion. This keeps the concerned investors in safe zone as scope for a particular project can be studied even before its starting.

So, does the future lie in architectural visualization and 3D rendering?

Irrespective of the nature of the design, the process of visualization never stops. In visualization, the varied insights into a design process lead to the next design version. Certain architects and designers responded to this question through LinkedIn. There was a varied response, but they indicated that 3D visualization was very much in the industry. One of them stated that it was already the present and not the future. Another designer stated that the tools of designing had been brought to the table in the age of designing and three dimensional models can be drawn by computers.He feared the loss of traditional skills. Other designers stated that they were happy to provide their clients with these sketches. In general, the professionals are contended with the emerging trend and 3D visualization seem to have a bright and impressive future ahead.

So, where does the future take us to?

3d rendering for architectural design lives on virtual reality. It can be associated with the ‘science fiction’ that drove the fantasies of people a few decades ago. This can be defined as a ‘real experience’, as virtual reality has been a game changer in architecture and designing. It can convey the actual sound and spaces, the complete ambience to the clients.

Visual architecture is a magical art that is closely associated to the design industry. Tremendous possibilities are involved in the art, inherently supported by computers and technology.  In the next few decades, 3D rendering and visual art trajectories will leverage architectural styles to newer attitudes. Also with more and more service providers reaching marketplace, 3d rendering prices will too nosedive.


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